Who is LSMG?

LSMG: Shaping Stars, Building Legacies

Founded in 2004 by  Nicholas Douglas and Andre Harris in Ocho Rios, St Ann, Jamaica, LSMG has spent over two decades mastering the business of music. Our journey began with Omi, guiding his career before his global smash hit single Cheerleader put him on the map. Since then, we have consistently played a pivotal role in developing and managing talent, ensuring that our artists receive the right opportunities, exposure, and industry connections.

With a deep understanding of artist development, we’ve cultivated strong relationships with key industry players, radio DJs, public relations personnel, and party promoters, allowing us to navigate the competitive music landscape effectively. Our expertise was instrumental in the rise of J-Rile’s career in 2018, and today, we continue that legacy with both Ayetian and Nvtzz.

Nvtzz, a dynamic Reggae/Dancehall artist and producer, is a key part of our roster. His vision and talent made him an influential figure in the industry, and it was through his introduction that we discovered Ayetian in January 2024. Recognizing Ayetian’s raw talent and lyrical prowess, we partnered with TrapMilli Entertainment to elevate his career, securing the attention and opportunities necessary to push him onto the global stage. With breakout tracks like Anyweh and Balance, Ayetian is proving to be the next major force in Dancehall, and LSMG is proud to be part of his journey.

At LSMG, we don’t just manage artists - we create success stories. Our commitment to the business side of music ensures that our talents, from singers to producers, are not only heard but also positioned for long-term growth in the industry. With Nvtzz and Ayetian under our wing, we continue to push Caribbean music to new heights.